Are you a high achieving perfectionist & wine o’clock drinker?

Let me help you stay sober when moderation is no longer an option and to begin living in peace not pieces, feeling healed, whole & free.

I help Ambitious Women stop relying on Alcohol to fuel their busy lives 

I’m Here to Help You!

If moderation is not an option and you’re in denial about how much you drink in order to cope, then you’re in the right place because I truly understand where you are – how many more day ones do you need?

If you want clarity in understanding why you are feeling this way then I can help you move forward by shining a light to help you overcome the blindspots that are getting in your way!

Sobriety Support

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If you are in need of sobriety support or advice, please reach out and book a call with me

Are you a ‘Wine O’Clock’ or a ‘Gray Area’ Drinker?

Answer a few simple questions to determine your relationship with Alcohol

Here’s what my clients say about the support they have recieved …

“12 weeks ago I was 72 days sober… and struggling. Yes the alcohol was gone but the inner turmoil, the fight I’d been having in my own head for the whole of my adult life was getting harder. I wasn’t drowning it out now & life was really hard. I knew I needed more than to just be sober. I needed to try & fix this mental head of mine. I reached out to Jojo. I had no idea if she could help me or not, but maybe she could point me in the right direction? And there began the first day of the rest of my life. I’ve had counseling over the years, alcohol counselling, cbt, psychotherapy… But none of it worked for me. Maybe I didn’t try hard enough or maybe I just wasn’t ready who knows? But I do know this works! The coaching with Jojo is LIFE changing! It’s no magic pill… There’s no wand.. But it works. Instead of sitting talking ‘at’ someone, Jojo feeds back to you & works with you to work through your issues. It’s hard to put into words why & how it all comes together. But what I do know is that I am a different person to who I was 12 short weeks ago. If someone had shown me how my life could change in such a short space of time by just showing up & working with Jojo, I’d have bitten their hand off. The little nuggets of information she passes on to you, that tiny shifting of behaviour & thinking she teaches you, the light bulb moments…its priceless. 12 weeks ago I was desperate. I hated the way I was, I felt trapped in my own messed up head & I couldnt see a way out. Today is different. Am I completely fixed? no…but I can see a future. I like me today. I am a powerful, ferocious, loving mother of 2 beautiful girls & I have a newfound zest for life. And I’ll keep on ‘fixing’ me cos that’s the journey. A journey I look forward to now & grateful to be on, every day. Jojo, from the bottom of my heart thank you. Thank you for giving me my life back.” – Michelle Fraser, Beauty Therapist

“I decided to sign up to a 12 week programme with JoJo whilst on my sober journey. I was surprised how much I was able to slowly peal away the emotional layers (which had been buried by consuming alcohol) for years. JoJo supported me to open up and talk. Talk about how I felt.. connecting my current emotions to my past.. If it wasn’t for JoJo I wouldn’t have worked on my inner strength.. she guided me.. to trust the unfolding

Having Jojo as my Transformational Coach…

* I’m starting to focus on me… nurturing the child within

* Focusing on my values… who I am… to give, support and to inspire others

* To keep growing my pillars of strength

* To follow my dreams…

* I’ve booked a Pilates Retreat abroad (something I wouldn’t have done without Jojo’s guidance) I’ve booked additional courses to help others too.

Jojo is a truly amazing person who luckily came into my life when I desperately needed someone with her gift. A compassionate, trusting, caring woman who has given me the belief… to listen to my heart and trust the unfolding.. From the bottom of my heart… Thank you” – Cathyann Phillips, Pilates Instructor 

“Being completely honest I had secretly questioned my alcohol use for a few years, but I excused it – kidding myself into believing i was in control , maybe I was maybe I wasn’t but that seriously changed when heartbreak hit. A sudden loss of a serious relationship sent me spiralling, and 2019 was a complete washout of heavy binge drinking and depression. I was a lost soul, barely scratching the surface of life, I was just about surviving. I found myself risking my job, my livelihood, my home, and a lot worse! I hated looking in the mirror, I hated the person I had become. And then On the 1st jan 2020 I serendipitously found Jojo who instantly filled me warmth, trust and confidence to allow me to share my biggest darkest secret. My drinking had now gotten out of control. To allow myself to be heard was revolutionary. We began one on one coaching and it’s been a journey. Together we have broken down the unresolved trauma to allow me to heal. We have unpicked childhood trauma and acknowledged it’s ok, it wasn’t my fault. We have dug deep to understand my Alcohol misuse, and learnt new coping mechanisms whilst unlearning old ones. Most importantly she helped me believe I can change, I can be that person I want to be. Trust myself. Nearly a year on , and I don’t recognise that person I was last year. I now no longer betray myself and do things that risk losing my lifelong career. Well just the opposite i’ve had my head in the books and studied and just recently got promoted at work something I don’t think I’d have achieved without Jojo. Best thing I’ve ever done was to dig deep and ask myself why I am like I am and do the things the way I do. It takes a lot of work and intentionality but getting to know myself on a deeper level has allowed me to thrive . Honestly would I have done that without Jojo? No I wouldn’t . Time to thrive not survive.” – L Allen, Key Worker

Having used Jojo’s services for additional support whilst I continue on my journey to become sober, I can confirm that it has been invaluable in helping me understand why I’ve found myself in the position I’m in. She has helped me unpick unresolved trauma, to understand some situations haven’t been my fault and to let go of the resentment and negative feelings I have about myself. But to also gain more of an insight into how our childhood years can have a bearing on our behaviour in adult years. If anyone feels a little more additional support / advice is needed you shall receive it in abundance from jojo, with clarity, compassion and knowledge.” – Anonymous

“Although I didn’t have a dependency issue with alcohol, I have been working with Jojo on my compulsive and addictive relationship with food. To me, Jojo’s presence by itself was amazingly calming and responsibly refreshing. She helped me to see through the lies I was telling myself about the lack of my own power, to create the life I truly desire. As a result of my work with Jojo, I have been able to access the deeper truth about my self and develop a greater trust to the intelligence of life itself that has contributed to my own transformation. Before, our time together I was filled with accumulated resentment, mistrust and fear. Every session with her opened up unseen possibilities in my own empowerment. If you are like me on the Path of Inner Power and self-actualization and struggle with any form of addiction, I highly recommend to allow yourself to be supported by Jojo. She is on a Divine Mission.” – Natalika L.

Jojo Bailey is a talented, heart-centered coach. She always helps me remember the importance of flow and trusting the unfolding. Her own life experiences have given her tremendous empathy for others. Judgment has no place in our conversations. Jojo fully sponsored me through a challenging time as my life was in major transition. She is whole heartedly dedicated to helping her clients become their own best friends and build their best life.” – Kathryn A.

“I signed up for a 12 week programme with Jojo to help me focus on me. In 2020 I had gotten into a rut. I was piling on weight, not exercising, drinking 2-3 times a week and working ridiculous hours. I was tired, grumpy and unhappy and every day was a struggle. Now with Jojo’s help I no longer drink, I go out walking most days, I eat so much better and have started to lose weight. I have also set boundaries in work. I am so much more productive in work and in the house. I am so much happier and my anxiety has disappeared. But most of all I am a much better mum to my 2 beautiful boys. I am so much more patient and I spend a lot more quality time with them. My life has literally transformed and it’s all thanks to Jojo, she is my fairy godmother who gave me the confidence and strength to change my life. If I could bottle up how I feel now I would be a millionaire! I’m so grateful for my new lease of life and have no hesitation of recommending Jojo’s services to anyone.” – Lisa M. Finance Manager 

Jojo, my Sober Soul Navigator, is helping me find the girl I lost to alcohol.

I started drinking at 16 and was a problem drinker from the start. I always felt like an outsider, no matter the groups I was in, and wished so much to blend in and to be loved. The problem with alcohol and I is that I do not have an off button and would end up drunk and in terrible states. In later years I drank most days. I didn’t realise this until I stopped drinking, but alcohol was my numbing medicine, a pain killer. I thought I was a happy positive person, but alcohol simply plastered over any cracks and helped me forget anything I didn’t want to deal with.

I found Jojo through Sober Fish, aka Dawn. Dawn helped me give up the alcohol through some amazing challenges in her Fish Followers Society membership group during lock down in 2020. Initially I believed that I had no trauma, no issues from the past, I believed that I drank as it was addictive and while that is partly true, once I had 8 months under my belt, I realised that there was more to the drinking than simply it being addictive and so I signed up with Jojo.
I was sceptical at first, I won’t lie. I’ve never been spiritual, and I am not in any way religious and I’ve not had good experience with counselling in the past and so I wondered how this could help me, especially as I believed I had no major issues lurking in the past to work through, I mean I had the best parents so what could the issue be?

In my sessions with Jojo she listens, we talk like old friends, I think for a couple of weeks and she listens again. She helps me see things differently and with greater clarity than I have ever had. She is magical, whatever it is that she does, it just works. She is an experienced transformational life coach and I have no hesitation recommending her services to anyone who may need guidance and support to help them on their way to living their best life.

I have never been happier or felt more free since I embarked on this Sober Soul journey and I can’t wait to celebrate my 1st soberversary on 1st May 2021. 

Anon – Senior Employment Law Advisor



When I first met Jojo, I was mentally, physically and emotionally exhausted. I had been a heavy drinker for over twenty years and I drank wine most nights. During lockdown, I was working at home and homeschooling. As a single parent this brought my stress to a whole new level and I knew I had to take action. 

I was desperate to stop drinking and thanks to Jojo’s support and guidance, I will soon celebrate my first Soberversary.

Jojo is probably the most serene person I have ever met. She is kind, calm, empathetic and guides you with a very gentle hand. I had lost perspective on my life and I was overwhelmed by my perceived failings and the limitations I had placed on myself. 

Jojo has helped me to reconnect with my inner strength and resilience. She has taught me the importance of self care and that asking for help is not a weakness. She has helped me identify my strengths and to recognise the possibilities and opportunities that lie ahead. I have regained my belief in myself and my pride in all that I have overcome.  

I highly recommend working with Jojo to anyone who wants to stop drinking and make positive changes in their life. My life has been utterly transformed in the past year and I can honestly say I have not felt this well and this happy for a very long time. I will be forever grateful to Jojo for all her help and support and I know I will return to her in the future if I need further guidance. 

IM Fallon – IT Management


You don’t have to do this alone!

I’m now able to offer a one-to-one alcohol and drug addiction recovery at home program. The program is completely tailored to you as an individual and is designed to assist you, or someone you know, navigate through the most difficult and darkest times at the beginning of recovery. Included in the service is expert legal advice for situations that may have arisen from your addiction, such as employment issues, business relationships, divorce etc. To ensure your peace of mind throughout the process, total discretion and complete confidentiality underpin everything we do. Initial consultations are FREE, so please call 07821 325992 to connect.

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