Jojo Bailey

Transformational Coach & Sober Mindset Mentor

Discover the wonder and joy of being true to yourself

I’m Jojo Bailey, and my passion is helping others live alcohol-free and purposeful lives.

Sobriety is about being the person your soul calls you to be. True magic happens when you discover the wonder and joy of being true to yourself – living a fully expressed life of freedom, being exactly who you are, unmasked, authentic, and real.

Since launching my business in 2018, I’ve helped many women discover the joy of sobriety. By listening to your heart, you can connect with your soul, find your higher purpose, and live in alignment with your hopes and dreams.

It’s time to stop glorifying alcohol. You’re a force for change. A soul-fired individual ready to discover a life of gratitude, connection, purpose, and miracles. And I’m here to support you every step of the way.

My Life in Numbers


  • 15 years old when I first turned to alcohol to make me feel better
  • 20 years in the music business followed by early retirement to avoid burnout
  • 1992 when I married the love of my life who has supported me every step of the way
  • 38 years given to alcohol as my best friend
  • 53 years old when I embarked on breaking free from addiction
  • 34 years between meeting my sister for the first time and our reunion which would set me on the path to sobriety
  • 2018 when I published my book ‘Happy and Sober’ to inspire others to follow my lead 
  • 10 years sober in January 2024

Getting Sober is the Beginning Not the End

When you’ve not been present for much of your life, and things pass you by in a blur,  it is easy to think being sober is the end goal. But, in reality, it is the beginning. It is the start of a  magical soul-led journey that alters the direction of your life.

Getting sober helped me see life through new lenses. It brought everything into focus, but it didn’t immediately bring happiness. I needed more. I found my direction when I discovered a course called Feminine Power, and I studied to become a transformational life coach. It suddenly clicked – my calling in life is to be in service, supporting others to break free of limiting beliefs so they can live a fully expressed life. Once I started to do that, I knew I was fulfilling my soul’s purpose.

The energy and magic of sobriety are real. The process of self-awakening, freedom, and self-respect opens up possibilities beyond your imagination. The Universe becomes your biggest cheerleader,  offering constant support and willing you to succeed along your soul path.

You can break free from alcohol. You deserve to live a life where you thrive rather than a constant battle just to survive. Work with me, and you get more than a sobriety coaching programme. You get a soul-led coaching programme that –

  • Helps you trust the unfolding one step at a time
  • Offers ongoing guidance and support, respecting your soul desires and needs
  • Celebrates your daily achievements with joy
  • Provides a community of people on the same soul-led sober journey

Listen to your heart and allow your soul to speak. Book a call with me today and start living a life aligned with your true inner being.

I help women struggling with sobriety find joy in their sober life